Portfolio

Selected Work. Thoughtfully Executed.

Explore ecommerce experiences, store optimization projects, and digital marketing work delivered with attention to detail.

About these projects. Everything shown here is a concept project created by our team to demonstrate our approach. The brands are fictional and these are not completed client projects. Real, client-approved work will be added as it becomes available.

Concept
avelle.com/collections/autumn
Free shipping on orders over $100
New in · Dresses · Outerwear · JournalCart (2)
Autumn / WinterThe Quiet SeasonShop the edit
Best sellersView all
NewPleated midi$148Leather tote$210Block heel$125Wool coat$295
Bag
Pleated midi$148Add to cart
Shopify Design Concept project

Premium Shopify Fashion Store

An editorial storefront for a womenswear label: large imagery, quiet typography and a collection page built for browsing on mobile.

  • Shopify design
  • Collection pages
  • Mobile UX
Explore Case Study
Concept
hearthandoak.com/collections/living-room
Free shipping on orders over $100
Living · Kitchen · Bedroom · LightingCart (2)
Shop by roomMake it feel like homeExplore living
Best sellersView all
NewLinen lamp$89Stoneware vase$42Glazed mug set$36Oak lounge chair$420
Shopify Design Concept project

Home and Lifestyle Ecommerce Store

A warm, room-by-room store for homeware that helps shoppers picture products in their space and build a basket.

  • Store build
  • Navigation
  • Product bundles
Explore Case Study
Concept
trailform.com/products/ridge-runner-2
Men · Women · Trail · RoadCart
Trail runningRidge Runner 2$140 Size Size guide7891011 Add to cart Free delivery in 2 to 4 days30-day returns DescriptionMaterials and careShipping and returnsSize and fit
Size helperDelivery and returns by the buttonMore angles, zoom on tap
Ecommerce Optimization Concept project

Shopify Product Page Optimization

A product page redesign that answers sizing, delivery and returns questions up front and keeps the add-to-cart button in reach.

  • CRO
  • Product page UX
  • Trust signals
Explore Case Study
Digital Marketing Concept project

Ecommerce Marketing and Email Automation

A Klaviyo program for a specialty coffee brand: welcome series, abandoned-cart reminders and reorder emails timed to each bag.

  • Klaviyo flows
  • Email design
  • Campaign plan
Explore Case Study
Case studies

How we approach each project

For each concept, here is the brief we set, the approach we took and what a client would receive.

Concept
avelle.com/collections/autumn
Free shipping on orders over $100
New in · Dresses · Outerwear · JournalCart (2)
Autumn / WinterThe Quiet SeasonShop the edit
Best sellersView all
NewPleated midi$148Leather tote$210Block heel$125Wool coat$295
Bag
Pleated midi$148Add to cart
Shopify Design Concept project

Premium Shopify Fashion Store

  • Shopify design
  • Collection pages
  • Mobile UX

The brief

A fashion label moving from a marketplace to its own Shopify store needs a site that feels as considered as its clothes.

Our approach

A restrained, image-led theme with editorial collection headers, quick-view sizing and a mobile filter drawer.

What we would deliver

  • Custom homepage and collection templates
  • Product page with size guide and delivery details
  • Mobile navigation and filters
  • Launch checklist and handover guide

This is a concept project created to show our approach. The brand is fictional and it is not completed client work.

Concept
hearthandoak.com/collections/living-room
Free shipping on orders over $100
Living · Kitchen · Bedroom · LightingCart (2)
Shop by roomMake it feel like homeExplore living
Best sellersView all
NewLinen lamp$89Stoneware vase$42Glazed mug set$36Oak lounge chair$420
Shopify Design Concept project

Home and Lifestyle Ecommerce Store

  • Store build
  • Navigation
  • Product bundles

The brief

A homeware retailer with a large catalog needs shoppers to find products by room, not by product type alone.

Our approach

Room-based navigation, shoppable lifestyle sections and 'complete the look' bundles on product pages.

What we would deliver

  • Mega menu organized by room
  • Shoppable lifestyle sections
  • Bundle and cross-sell setup
  • Collection structure for SEO

This is a concept project created to show our approach. The brand is fictional and it is not completed client work.

Concept
Bag
New collarsWalks just got brighterShop collars
Bag
Ceramic bowl$24Chew bone$12Cloud bed$68Reflective collar$19
Bag
Reflective collar$19Add to cart
Shopify Design Concept project

Pet Accessories Online Store

  • Mobile-first design
  • Subscriptions
  • Social content

The brief

Most pet-accessory shoppers arrive from social media on their phones, so the store has to work in a few thumb taps.

Our approach

A mobile-first layout with large product cards, one-tap reorders and subscribe-and-save on consumables.

What we would deliver

  • Mobile-first theme customization
  • Subscription app setup
  • Social-ready product imagery guide
  • Post-purchase email flow

This is a concept project created to show our approach. The brand is fictional and it is not completed client work.

Concept
Skincare · Body · Routines · Ingredients
Your evening routineGentle, effective, simpleBuild my routine
Night serum$38Barrier cream$32Gel cleanser$22
Bag
Night serum$38Add to cart
Shopify Design Concept project

Beauty and Wellness Ecommerce Store

  • Shopify design
  • Product content
  • Routine builder

The brief

Skincare shoppers compare ingredients and want to know a product suits them before they buy.

Our approach

Ingredient highlights, a routine builder and clear usage guidance placed beside the add-to-cart button.

What we would deliver

  • Product page with ingredients and usage tabs
  • Routine builder landing page
  • Skin-concern collections
  • Review and FAQ placement

This is a concept project created to show our approach. The brand is fictional and it is not completed client work.

Concept
trailform.com/products/ridge-runner-2
Men · Women · Trail · RoadCart
Trail runningRidge Runner 2$140 Size Size guide7891011 Add to cart Free delivery in 2 to 4 days30-day returns DescriptionMaterials and careShipping and returnsSize and fit
Size helperDelivery and returns by the buttonMore angles, zoom on tap
Ecommerce Optimization Concept project

Shopify Product Page Optimization

  • CRO
  • Product page UX
  • Trust signals

The brief

A footwear product page gets plenty of visits, but shoppers leave to check sizing and delivery times elsewhere.

Our approach

Bring the answers onto the page: a size helper, delivery and returns info by the button, and a sticky add-to-cart on mobile.

What we would deliver

  • Product page audit with annotated findings
  • Redesigned product template
  • Size helper and delivery messaging
  • A/B test plan for the main changes

This is a concept project created to show our approach. The brand is fictional and it is not completed client work.

Digital Marketing Concept project

Ecommerce Marketing and Email Automation

  • Klaviyo flows
  • Email design
  • Campaign plan

The brief

A coffee subscription brand sends occasional newsletters but no automated emails, so carts and reorders slip away.

Our approach

A small set of automated flows in Klaviyo, each with a clear job, plus a monthly campaign calendar.

What we would deliver

  • Welcome, abandoned-cart and reorder flows
  • Branded email templates
  • Sign-up form and list segments
  • Monthly campaign calendar and reporting

This is a concept project created to show our approach. The brand is fictional and it is not completed client work.

Client testimonials

Real Experiences. Meaningful Partnerships.

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