Premium Shopify Fashion Store
An editorial storefront for a womenswear label: large imagery, quiet typography and a collection page built for browsing on mobile.
- Shopify design
- Collection pages
- Mobile UX
Explore ecommerce experiences, store optimization projects, and digital marketing work delivered with attention to detail.
About these projects. Everything shown here is a concept project created by our team to demonstrate our approach. The brands are fictional and these are not completed client projects. Real, client-approved work will be added as it becomes available.
An editorial storefront for a womenswear label: large imagery, quiet typography and a collection page built for browsing on mobile.
A warm, room-by-room store for homeware that helps shoppers picture products in their space and build a basket.
A bright, playful mobile-first store for pet accessories, with quick reorders and a subscription option for everyday essentials.
A calm, clinical-clean skincare store with routine builders, ingredient details and clear guidance on what to use when.
A product page redesign that answers sizing, delivery and returns questions up front and keeps the add-to-cart button in reach.
A Klaviyo program for a specialty coffee brand: welcome series, abandoned-cart reminders and reorder emails timed to each bag.
No projects in this category yet.
For each concept, here is the brief we set, the approach we took and what a client would receive.
A fashion label moving from a marketplace to its own Shopify store needs a site that feels as considered as its clothes.
A restrained, image-led theme with editorial collection headers, quick-view sizing and a mobile filter drawer.
This is a concept project created to show our approach. The brand is fictional and it is not completed client work.
A homeware retailer with a large catalog needs shoppers to find products by room, not by product type alone.
Room-based navigation, shoppable lifestyle sections and 'complete the look' bundles on product pages.
This is a concept project created to show our approach. The brand is fictional and it is not completed client work.
Most pet-accessory shoppers arrive from social media on their phones, so the store has to work in a few thumb taps.
A mobile-first layout with large product cards, one-tap reorders and subscribe-and-save on consumables.
This is a concept project created to show our approach. The brand is fictional and it is not completed client work.
Skincare shoppers compare ingredients and want to know a product suits them before they buy.
Ingredient highlights, a routine builder and clear usage guidance placed beside the add-to-cart button.
This is a concept project created to show our approach. The brand is fictional and it is not completed client work.
A footwear product page gets plenty of visits, but shoppers leave to check sizing and delivery times elsewhere.
Bring the answers onto the page: a size helper, delivery and returns info by the button, and a sticky add-to-cart on mobile.
This is a concept project created to show our approach. The brand is fictional and it is not completed client work.
A coffee subscription brand sends occasional newsletters but no automated emails, so carts and reorders slip away.
A small set of automated flows in Klaviyo, each with a clear job, plus a monthly campaign calendar.
This is a concept project created to show our approach. The brand is fictional and it is not completed client work.
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