Facebook and Instagram advertising for online stores, with tracking you can trust
Paid social can put your products in front of new shoppers quickly, but budgets disappear when tracking is broken or audiences are too broad. We set up campaigns you can measure, test creative methodically and report in plain language.
Problems this service solves
Tracking you can't rely on
If the Meta Pixel or Conversions API isn't set up correctly, reported results don't match your store, and optimization works from the wrong data.
Budget spread too thin
Too many campaigns and audiences split the budget so nothing gets enough data to improve.
Creative that's never tested
Running the same ads for months leads to fatigue. Without structured tests it's hard to know what works.
What's included and what you receive
What's included
- Meta Pixel and Conversions API setup checks
- Audience strategy: prospecting and retargeting
- Campaign structure and budget planning
- Ad creative direction and copy
- Product catalogue and shopping ads setup
- Ongoing testing and optimization
Key deliverables
- A campaign plan with budgets and audiences
- Live campaigns in Meta Ads Manager
- Weekly or monthly performance reports
- Recommendations for the next round of tests
Who it's for
- Stores ready to invest a consistent monthly ad budget
- Brands with ads running but unclear results
- Product launches that need reach quickly
About results: we promise clear deliverables, professional work and honest reporting. Sales and rankings also depend on your product, pricing, market and budget, so we never guarantee specific results.
Our process
- 01
Tracking check
We confirm purchases and key events are tracked correctly before spending.
- 02
Campaign plan
We agree audiences, budgets and creative angles based on your margins.
- 03
Launch
We build and launch campaigns and the catalogue where relevant.
- 04
Test and optimize
We test creative and audiences, move budget to what works and report regularly.
Typical timeline
1 to 2 weeks to set up and launch, then ongoing management.
What we need from you
- Meta Business Manager and ad account access
- A monthly ad budget, paid directly to Meta
- Product photos or videos for ads
- Your margins, so we can set sensible targets
Prefer a bundle? This service is part of our ecommerce growth packages, or we can quote it on its own after a consultation.
Frequently asked questions
How much should I spend on ads?
It depends on your margins, average order value and goals. We'll recommend a test budget and explain what it can realistically tell you.
Is the ad budget included in your fee?
No. Your ad budget is paid directly to Meta. Our fee covers strategy, setup and management.
Do you guarantee a return on ad spend?
No. Results depend on product, offer, price and market. We set targets based on your margins and report honestly against them.
Do you run TikTok or Google ads?
Our core paid service is Facebook and Instagram. Ask us about other channels and we'll tell you honestly whether we're the right fit.
Related services
Ready to talk about your store?
Book a 30-minute consultation. We'll look at your store and goals and recommend where to start.
