Ecommerce email marketing

Ecommerce email marketing and automation that keeps customers coming back

Most first-time visitors leave without buying, and many customers buy once and never return. Automated emails keep those relationships going: a welcome for new subscribers, a reminder when a cart is left behind, and a reason to come back after the first order.

The problem

Problems this service solves

Abandoned carts with no follow-up

Shoppers who reach the cart are showing real interest. Without an abandoned cart email flow, that interest disappears.

One-time buyers

Without post-purchase and win-back emails, customers who liked your product simply forget about you.

Campaigns sent to everyone

Sending the same message to every subscriber lowers engagement and increases unsubscribes.

Scope

What's included and what you receive

What's included

  • Klaviyo account setup and connection to your store
  • Welcome series for new subscribers
  • Abandoned cart and browse abandonment flows
  • Post-purchase and win-back flows
  • Campaign planning and email design
  • Sign-up forms and list segmentation
  • Deliverability basics: sender settings and list hygiene

Key deliverables

  • Live automated flows
  • Branded, mobile-friendly email templates
  • A campaign calendar
  • Regular reports on opens, clicks and attributed revenue

Who it's for

  • Stores with an email list they don't use
  • Stores with high cart abandonment
  • Brands that want more repeat purchases

About results: we promise clear deliverables, professional work and honest reporting. Sales and rankings also depend on your product, pricing, market and budget, so we never guarantee specific results.

How we work

Our process

  1. 01

    Account review

    We review your current list, forms and any existing flows.

  2. 02

    Flow plan

    We plan the flows and segments that fit your products and buying cycle.

  3. 03

    Build and test

    We write, design and test each flow before switching it on.

  4. 04

    Report and improve

    We report on performance and improve subject lines, timing and content.

Typical timeline

2 to 3 weeks to set up and launch the core flows.

What we need from you

  • A Klaviyo account on your own plan
  • Admin or staff access to your store
  • Logo, brand colors and product photos
  • Any offers or discounts you want to use

Prefer a bundle? This service is part of our ecommerce growth packages, or we can quote it on its own after a consultation.

Questions

Frequently asked questions

Do I need Klaviyo?

We usually recommend Klaviyo for ecommerce because of its store integrations, but we can work with other email platforms if you already use one. The platform subscription is paid directly by you.

Do abandoned cart emails need a discount?

No. Many stores start with a simple reminder and helpful information. Whether to add an incentive is a business decision we'll discuss with you.

How often should we send campaigns?

It depends on your products and audience. We agree a calendar you can sustain and adjust based on engagement.

Are the emails compliant with privacy rules?

We set up consent-based sign-up forms and unsubscribe links. You remain responsible for your list and privacy policy, and we'll flag anything that needs attention.

Ready to talk about your store?

Book a 30-minute consultation. We'll look at your store and goals and recommend where to start.