Product page optimization

Product page optimization that answers shoppers' questions before they leave

Your product page is where a shopper decides. We improve the pages that matter most to your revenue: the photos, the product description, the information near Add to cart and the details people need before they buy.

The problem

Problems this service solves

Descriptions that list features, not reasons to buy

Specs matter, but shoppers also need to know why the product is right for them and what makes it different.

Missing answers

Sizing, materials, delivery times and returns are often hidden in tabs or other pages, so shoppers leave to look elsewhere.

Photos in the wrong order

If the first image doesn't show the product clearly, or key angles are missing, people can't judge what they're buying.

Scope

What's included and what you receive

What's included

  • Review of your best-selling and highest-traffic product pages
  • Photo order and gallery recommendations
  • Benefit-led product titles and product description optimization
  • Size, delivery and returns information near Add to cart
  • Reviews, guarantees and trust signals placement
  • Mobile layout and sticky Add to cart
  • Product SEO: titles, meta descriptions and image alt text

Key deliverables

  • Rewritten copy for the agreed products
  • An improved product page template
  • Before-and-after screenshots of each change
  • Recommendations for your remaining products

Who it's for

  • Stores with product pages that get visits but few add-to-carts
  • Brands launching new products
  • Catalogues with supplier-written descriptions

About results: we promise clear deliverables, professional work and honest reporting. Sales and rankings also depend on your product, pricing, market and budget, so we never guarantee specific results.

How we work

Our process

  1. 01

    Pick key products

    We choose the products with the most traffic or revenue potential.

  2. 02

    Review and plan

    We review each page on mobile and desktop and plan the changes.

  3. 03

    Rewrite and redesign

    We rewrite copy, reorder content and update the template.

  4. 04

    Launch and review

    We publish the changes and review the results in your analytics.

Typical timeline

2 to 3 weeks for up to 10 products.

What we need from you

  • Admin or staff access to your store
  • Product photos, specs and size charts
  • Your shipping and returns policies
  • Any customer reviews you already have

Prefer a bundle? This service is part of our ecommerce growth packages, or we can quote it on its own after a consultation.

Questions

Frequently asked questions

How many products do you optimize?

Most projects start with up to 10 key products, plus a template improvement that applies to every product page. Larger catalogues are quoted separately.

Will the new descriptions help SEO?

Original, detailed descriptions with clear titles and alt text help search engines understand your products. They support SEO but don't guarantee rankings.

Do you write in our brand voice?

Yes. We review your existing copy and any brand guidelines first, and you approve the copy before it goes live.

Can you work with supplier descriptions?

Yes. We rewrite them so they're original and focused on your customers, which also avoids duplicate content across stores selling the same items.

Ready to talk about your store?

Book a 30-minute consultation. We'll look at your store and goals and recommend where to start.