Ecommerce social media marketing

Social media marketing for online stores that want an audience, not just posts

Posting without a plan takes time and rarely builds an audience. We create a social media strategy and content calendar around your products, customers and brand, so every post has a purpose and the brand looks consistent everywhere.

The problem

Problems this service solves

Posting without a plan

Random posts take time and rarely lead anywhere. A plan connects content to launches, seasons and your store.

An inconsistent brand

Different styles and messages across platforms make a brand harder to recognize and trust.

No link between social and sales

Followers don't help if they never visit the store. Content needs a clear path to products.

Scope

What's included and what you receive

What's included

  • Content strategy and posting plan
  • Content themes and caption guidelines
  • Brand consistency across platforms
  • Profile and bio optimization
  • Product-focused content ideas linked to your store
  • Community engagement guidance

Key deliverables

  • A documented social media strategy
  • A monthly content calendar
  • Post templates in your brand style
  • A monthly performance summary

Who it's for

  • Brands posting irregularly
  • Stores launching new products or collections
  • Teams that want a clear plan they can execute themselves

About results: we promise clear deliverables, professional work and honest reporting. Sales and rankings also depend on your product, pricing, market and budget, so we never guarantee specific results.

How we work

Our process

  1. 01

    Brand and audience

    We learn your brand, products and customers and review your current profiles.

  2. 02

    Strategy and calendar

    We define themes, formats and a monthly calendar.

  3. 03

    Create and publish

    We create templates and content, or guide your team to publish.

  4. 04

    Review monthly

    We review what resonated and adjust the next month's plan.

Typical timeline

About 2 weeks for strategy and the first calendar, then monthly.

What we need from you

  • Access to your social accounts
  • Brand assets and product photos
  • Your tone of voice and any topics to avoid

Prefer a bundle? This service is part of our ecommerce growth packages, or we can quote it on its own after a consultation.

Questions

Frequently asked questions

Which platforms do you cover?

Usually Instagram, Facebook and TikTok, chosen based on where your customers spend time. We'd rather do two platforms well than five poorly.

Do you create the photos and videos?

We plan the content and create templates and graphics. Product photography and filming can be arranged separately or done by your team using our briefs.

Will social media increase sales?

A consistent presence builds recognition and trust, which supports sales over time. We don't promise a specific number of followers or orders.

Can this work alongside paid ads?

Yes. Organic content and paid campaigns work best together, and strong organic posts often become good ad creative.

Ready to talk about your store?

Book a 30-minute consultation. We'll look at your store and goals and recommend where to start.